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RSS Feeds. Social Media Facebook Twitter Instagram. Standing by an open car hood, he speaks with friendly authority. The commercial's message is simple. The ad has great appeal to people who are not familiar with insurance laws or not skeptical enough to ask many questions. Many of the company's ads are aimed at viewers like Sohan — those struggling to pay the bills, those who don't have a lawyer or doctor friend to call for advice. People of all stripes are potential customers, but PAIN makes no secret about courting black and Latino clients.
Other commercials flood Spanish-language television stations. One starts with a squealing car crash, then cuts to a woman in a neck brace, lying on a stretcher complaining, "No quiero estar esperando por horas en el hospital! Then there's the popular company spokesman, "Jorge," a lovable geek who lives in Miami, wears a fanny pack, and carries an ancient cordless phone. A seemingly endless flow of cash funds all these marketing tools. Full text. Join the New Times community and help support independent local journalism in Miami.
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Support Us. Keep New Times Free. Since we started New Times Broward-Palm Beach , it has been defined as the free, independent voice of South Florida, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism.
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