Herzog expects the snus products will help fuel the future growth of the smokeless category, which is already benefiting from increasingly tighter smoking restrictions and a more favorable tax status. She does not own shares of the stocks she covers. UST has long pursued a strategy focused on getting smokers to put down their cigarettes and make a permanent switch to smokeless or use these products in places such as the office, a hotel room, or a restaurant where smoking is forbidden.
UST has had a Swedish-style product known as Revel in test markets for several years, but has yet to broaden its distribution nationally. Its launch was partly born out of frustration over the difficulties associated with creating brand awareness for a product given the restrictions on marketing tobacco products. Smokeless Tobacco unit. Butler said he welcomes the competition from Marlboro Snus and Camel Snus because it will help to raise awareness. All three companies have been trying to spread the word about the new products through Web sites dedicated to the products and direct mail campaigns targeted to their extensive databases of smokers.
Although both Marlboro and Camel are well-known brands, Philip Morris clearly has the numbers on its side. Close to half of all U. Reynolds is taking its marketing of Camel Snus a few steps further. Dow Jones. By Vanessa O'Connell. Marlboro country is going smokeless. To Read the Full Story. The loose variety is available in small cans, while the portion packed snus is available in sachets, much like tea bags which fully dissolve in the mouth. There is no need to spit with snus and there is no smoke either.
So, snus is a form of tobacco which is safer to use than cigarettes and gives a nicotine rush. This is very important to people who are trying to give up smoking and cigarettes, but are unsuccessful. However, below illustrations and texts will show new users how to use snus. Now the world can get ready for the next major Swedish export: snus.
In spite of its cuddly sounding name, snus it rhymes with loose isn't a character on Sesame Street. It's a smokeless tobacco product, similar to dip or chew. Though it's only appeared in American stores in the last couple of years, snus has been popular in Sweden since the middle of the 19th century. Today, more men use snus in Sweden than smoke cigarettes [source: Foulds et al. Smokeless tobacco comes in two primary forms: chew and snuff.
Any American baseball fan can tell you about chewing tobacco -- long leaves of cut tobacco that release nicotine on mastication and have been shown to cause cancers of the mouth and stomach. Snuff can be inhaled, and was common among aristocracy in 18th and 19th century Europe, or it can be consumed orally, as is the case with dipping tobacco and snus. A snus user packs the tobacco into his or her upper lip to get a nicotine buzz on par with that of a cigarette. Unlike dip, you swallow the byproduct rather than spit it out.
In recent years, American tobacco companies have promoted smokeless tobacco products like snus. The company didn't stop there. Both Altria and its primary competitor R. Reynolds which produces Camel cigarettes have recently introduced snus lines. A wealth of research from Sweden shows that snus users are at far less of a risk of cancer than smokers and people who use dip and chew [source: Foulds et al. Some experts even argue that snus can help people quit smoking.
But like any tobacco product, it isn't without its health risks. Since , the sale of snus has been banned throughout the European Union, with the exception of Sweden. In contrast, the sale of cigarettes has remained legal throughout Europe. Snus is so popular in the Scandinavian country that lawmakers there threatened to boycott the EU unless their favorite tobacco product remained legal.
This article looks at snus, the unofficial nicotine of Sweden, and why both American tobacco manufacturers and public health experts are so enamored of it. Tobacco first arrived in Sweden in the mids from New Sweden, the country's short-lived colony in modern day Delaware.
It wasn't long after that snus was invented as a way to bring snuff to the masses. Necessity was the mother of snus's invention, as tobacco was prohibitively expensive for most Swedes. Playing second fiddle to the world's colonial powers, Sweden found itself with less buying power in tobacco commodities markets, resulting in high prices for the import.
Sweden was also one of the first nations to tax tobacco as a luxury product. Snus, which mixes cheaper tobacco with salt and water, was introduced as an affordable -- and, without spit, cleaner -- form of snuff. To make snus, the tobacco leaves are first cut into small strips, air- and sun-dried, and then ground into a powder. The ground tobacco is then treated with heat for 24 to 36 hours, reaching temperatures of around degrees Fahrenheit degrees Celsius.
A "wet" snuff, snus tobacco contains 50 percent water and 30 percent tobacco. It's usually sold in tea bag-shaped portions that the user bundles under his or her upper lip.
A heavy snus user may consume the product for 13 to 15 hours a day. With high levels of salt, moist oral snuff produces less saliva than dipping or chewing tobaccos like Skoal, Copenhagen or Red Man, and the saliva byproduct is meant to be swallowed. The finished tobacco product is chilled below room temperature to keep its contents fresh. Expect to find American tobacconists installing refrigerators if they carry snus.
The process of heating ground snus tobacco below the point of combustion is called pasteurization , and it's what distinguishes snus from other types of tobacco. In most forms of tobacco production, the leaves are left to air-dry in order to bring out their natural flavor. Air-drying tobacco leads to fermentation in which the plant's nitrogen microbes fuse with oxygen ions in the air. Fermentation brings out naturally occurring ammonia in the tobacco, increasing its acidity and allowing the body to absorb nicotine more efficiently.
Because it's pasteurized, snus tobacco has less ammonia. Snus users have to be more patient to get their nicotine fix. That's the trade-off for removing a cleaning product from your tobacco.
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